Fractional product manager & UX consultant
I help good ideas survive contact with real users.
Most products don't fail because the idea was wrong. They fail in the gap between what a team meant to build and what a user actually experiences. I'm a fractional product manager and UX consultant, and I've spent 20 years closing that gap — turning unclear intentions into products that work, convert, and earn trust.
[01] What I fix
The idea is clear in your head. Somewhere between that and what your team ships, it gets lost. I work in that gap — calm, structured, no drama.
Discovery Diagnostic
When you know something's slowing you down, but not what.
UX & flow review
When users drop off and no one's sure where or why — or a new build needs evaluating before it ships.
Product Prioritisation
When everything feels urgent and the backlog is an argument, not a plan.
[02] Selected work
Real Estate
acasa.ro
A premium real-estate platform re-anchored around verified brokers two weeks before launch — and shipped on time anyway.
[03] Why I do it
I've spent 20 years in the space between people who have ideas and the people who build them. Researcher, analyst, UX consultant, product manager — different titles for the same job underneath: making sure the thing that gets built is the thing people actually needed.
Email me with a dilemma and I'll tell you honestly whether I can solve it.